Event Category: |
Annual Trade Fair. |
Starting Date: |
11 June 2013. |
Ending Date: |
13 June 2013. |
Event Organizer: |
Entertainment Software Association(ESA). |
Event Vanue: |
Los Angeles. |
Official Website: |
www.e3expo.com |
About E3-2013:
Electronic Entertainment Expo, commonly known as E3, is an annual trade fair for the computer and video games industry presented by the Entertainment Software Association (ESA). It is used by many video game publishers and accessory manufacturers to show off their upcoming games and game-related merchandise.
The Entertainment Software Association (ESA), which owns The Electronic Entertainment Expo (E3), announced the show will remain in Los Angeles for another three years. E3 will take place June 11-13, 2013, at the Los Angeles Convention Center, L.A. Live and a plethora of venues throughout downtown Los Angeles and the City.
The City of Los Angeles will begin construction of a new sports and events facility, Farmers Field Stadium, on the current site of the West Hall of the Los Angeles Convention Center, right next to Staples Center. The construction could greatly impact the feasibility of an LACC-based E3. West Hall traditionally houses a large portion of the show's exhibitors, such as Microsoft, Nintendo, and Sony.
In an interview, ESA President and CEO Michael Gallagher confirmed that Los Angeles would still be the target city for the 2013 expo:
"We have our clear path forward for the next three years in Los Angeles. Our show needs to have a runway for growth and LA is one of the few cities in the country that can project that pathway."
The confirmation follows an earlier statement by Rich Taylor, Senior VP of Communications and Industry Affairs, who cast doubt on whether the ESA would choose LA in 2013:
"We are in negotiations to ensure E3 continues to be a best-in-class and invaluable experience for our members, exhibitors, and attendees. There are several areas that still need to be resolved and we need the city to fully appreciate the value E3 brings to Los Angeles. The video game industry is growing and reaching scores of millions of consumers around the world and the show is growing to reflect this energy and passion. We hope the city can recognize this fact and work with us to resolve areas of concern."
A Brief History of Electronic Entertainment Expo:
Before there was the Electronic Entertainment Expo, there was a show called the Consumer Electronics Show (CES).
CES was held twice per year. There was the winter show, which was held in Las Vegas, and the summer show, which was generally held in Chicago but sometimes traveled. CES was a great show as far as size was concerned, but the people who ran it had no idea about what do about video games. CES was not just about video games. CES was the show you attended to see the latest innovations in car alarms, refrigerators, stereos, and telephones. During the summer shows, the bottom floor of the convention center was reserved for pornography. Some of the biggest game companies had their displays one floor up.
In 1995, the video and computer game industry sort of divorced itself from CES, partially because it was treated like the ugly cousin of the electronics industry. During the winter show, video games were relegated to a big tent off the main show floor. It was Las Vegas. It was January. If you wanted to look at video games, you had to trudge through wind and rain to get out to their area.
One of the results of the Senate investigation into video-game violence was the creation of the Interactive Digital Software Association (IDSA, now known as the ESA). With the creation of its own trade organization, video and computer games no longer relied on generic association for representation. Game makers used to consider the Software Publishers Association its trade organization. They once attended the Consumer Electronics Show as their tradeshow. That ended.
When the IDSA announced plans to begin its own show, SEGA of America announced immediate support. Nintendo of America, the other powerhouse hardware manufacturer at the time (remember, this was 1994, the era of the Super NES and Genesis), continued to support CES. By early 1995, the IDSA announced plans to host a tradeshow called the Electronic Entertainment Expo -- E3. SEGA had more clout at the time. As Nintendo executives watched company after company sign up for E3, they had no choice but to swallow their pride.
The Electronic Entertainment Expo was never a small show. It began with over 50,000 attendees and peaked at 75,000. In 2007, a scaled down version was open to just 10,000 visitors.
To set the scene, the year E3 officially kicked off was 1995. Thanks largely to the success of Donkey Kong Country; the Super NES is finally catching up to Genesis in the North American and European markets. SEGA and Sony have new game systems in Japan. Nintendo is still playing cagey with its "Ultra 64." (They had not yet announced the "Nintendo 64.)
E3 2013 Press Conferences:
Microsoft, Nintendo and Sony traditionally hold large press conferences before the E3 conference begins. This page contains the schedules for those conferences and any other press conferences happening around E3. All of the conferences will be livestreamed on IGN's E3 site, aside from the Nintendo Direct. All times are given in PT (Pacific Time).
Company
|
IGN Pre-show
|
Conference Time
|
Post Show
|
Microsoft
|
9 AM
|
Monday, June 10th @ 9:30AM
|
11 AM
|
EA
|
12:30 PM
|
Monday, June 10th @ 1PM
|
2 PM
|
Ubisoft
|
2:30 PM
|
Monday, June 10th @ 3PM
|
4 PM
|
Sony
|
5:30 PM
|
Monday, June 10th @ 6PM
|
7 PM
|
Nintendo
|
N/A
|
Nintendo Direct: Tuesday, June 11th @ 7AM Pokemon X/Y Panel: June 11th @ 6PM
|
8 AM
|
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